{"id":105629,"date":"2022-12-14T16:51:48","date_gmt":"2022-12-14T15:51:48","guid":{"rendered":"https:\/\/atena.sk\/blog\/5-duvodu-proc-piseme-blog\/"},"modified":"2023-04-17T14:34:25","modified_gmt":"2023-04-17T12:34:25","slug":"5-duvodu-proc-piseme-blog","status":"publish","type":"post","link":"https:\/\/atena.sk\/blog\/cs\/5-duvodu-proc-piseme-blog\/","title":{"rendered":"5 d\u016fvod\u016f, pro\u010d p\u00ed\u0161eme blog"},"content":{"rendered":"\n<p>P\u0159ed p\u00e1r m\u011bs\u00edci na na\u0161i str\u00e1nku za\u010daly p\u0159ib\u00fdvat \u010dl\u00e1nky na r\u016fzn\u00e1 t\u00e9mata souvisej\u00edc\u00ed p\u0159edev\u0161\u00edm s personalistikou, pe\u010dovatelstv\u00edm \u010di d\u011bn\u00edm v na\u0161\u00ed spole\u010dnosti. Pro\u010d jsme se v <a href=\"https:\/\/atena.sk\/blog\/cs\/\" target=\"_blank\" rel=\"noreferrer noopener\">ATENE <\/a>rozhodli v\u011bnovat psan\u00ed a pravideln\u00e9mu zve\u0159ej\u0148ov\u00e1n\u00ed blog\u016f?  <\/p>\n\n<h2 class=\"wp-block-heading\">Vzd\u011bl\u00e1v\u00e1n\u00ed  <\/h2>\n\n<p>Mnoho firem pou\u017e\u00edv\u00e1 blog jako marketingov\u00fd n\u00e1stroj. Vytvo\u0159ili jsme ho kv\u016fli p\u0159idan\u00e9 hodnot\u011b &#8211; vzd\u011bl\u00e1v\u00e1n\u00ed, a\u0165 u\u017e intern\u00edch zam\u011bstnanc\u016f, ale i t\u011bch extern\u00edch, stejn\u011b jako n\u00e1hodn\u00fdch n\u00e1v\u0161t\u011bvn\u00edk\u016f, kte\u0159\u00ed nav\u0161t\u00edv\u00ed n\u00e1\u0161 blog a maj\u00ed z\u00e1jem dozv\u011bd\u011bt se n\u011bco nov\u00e9ho. Jedn\u00edm z hlavn\u00edch d\u016fvod\u016f, kter\u00e9 n\u00e1s vedly k zalo\u017een\u00ed blogu, je to, \u017ee chceme vzd\u011bl\u00e1vat na\u0161e klienty a zam\u011bstnance a informovat je o novink\u00e1ch ze sv\u011bta lidsk\u00fdch zdroj\u016f a o tom, co se d\u011bje v oblasti lidsk\u00fdch zdroj\u016f a p\u00e9\u010de. Chceme \u010dten\u00e1\u0159\u016fm p\u0159in\u00e1\u0161et aktu\u00e1ln\u00ed zpr\u00e1vy z t\u011bchto oblast\u00ed.  <\/p>\n\n<h2 class=\"wp-block-heading\">Pomoc <\/h2>\n\n<p>Z\u00e1m\u011brem blogu je pomoci lidem naj\u00edt to, co by je mohlo zaj\u00edmat, na co hledaj\u00ed odpov\u011b\u010f a s \u010d\u00edm se mohou ztoto\u017enit. Na\u0161\u00edm z\u00e1jmem nen\u00ed jen z\u00edskat co nejv\u00edce klient\u016f a spolupracovat s nimi, ale skute\u010dn\u011b pom\u00e1hat lidem naj\u00edt pr\u00e1ci. Nenut\u00edme je v\u0161ak, aby u n\u00e1s nastoupili do zam\u011bstn\u00e1n\u00ed. Sna\u017e\u00edme se jim alespo\u0148 pomoci z\u00edskat cenn\u00e9 informace o sv\u011bt\u011b pr\u00e1ce, aby mohli z\u00edskat pr\u00e1ci, i kdy\u017e ne u n\u00e1s, a aby v\u011bd\u011bli, \u010deho se vyvarovat a na co si d\u00e1t pozor. Tyto znalosti jim roz\u0161\u00ed\u0159\u00ed obzory o sv\u011bt\u011b pr\u00e1ce, aby se v n\u011bm mohli l\u00e9pe orientovat a pohybovat.  <\/p>\n\n<h2 class=\"wp-block-heading\">Budov\u00e1n\u00ed vztah\u016f  <\/h2>\n\n<p>V\u00fdb\u011brem t\u00e9mat pro n\u00e1\u0161 blog se chceme odli\u0161it od konkurence. Hled\u00e1me a p\u0159in\u00e1\u0161\u00edme nov\u00e1, zaj\u00edmav\u00e1 t\u00e9mata, aby byla u\u017eite\u010dn\u00e1 a z\u00e1rove\u0148 zaj\u00edmav\u00fdm zpest\u0159en\u00edm pro toho, kdo si o nich p\u0159e\u010dte. Zve\u0159ej\u0148ujeme na\u0161e tipy a rady, jak zlep\u0161it sv\u016fj pracovn\u00ed \u017eivot. V r\u00e1mci blogu poskytujeme informace zdarma, \u010d\u00edm\u017e si budujeme d\u016fv\u011bryhodnost na trhu. Jeho prost\u0159ednictv\u00edm chceme tak\u00e9 vytv\u00e1\u0159et a udr\u017eovat vztahy s na\u0161imi klienty, partnery a zam\u011bstnanci a z\u016fstat s nimi v kontaktu. Dal\u0161\u00ed na\u0161\u00ed viz\u00ed je motivovat lidi k aktivn\u00ed pr\u00e1ci a \u017eivotu. Aby nebyli ne\u010dinn\u00ed, ale sna\u017eili se na sob\u011b pracovat a postupovat. Na blogu se sna\u017e\u00edme prezentovat na\u0161e n\u00e1zory, kter\u00e9 nikomu nevnucujeme, ale nab\u00edz\u00edme je jako inspiraci.  <\/p>\n\n<h2 class=\"wp-block-heading\">Odpov\u011bdnost<\/h2>\n\n<p>D\u00edky na\u0161im dlouholet\u00fdm zku\u0161enostem &#8211; p\u016fsob\u00edme ji\u017e 14 let &#8211; jsme zjistili, \u017ee obecn\u00e9 znalosti a porozum\u011bn\u00ed v oblasti lidsk\u00fdch zdroj\u016f, pracovn\u00edch vztah\u016f, trhu pr\u00e1ce a p\u0159\u00edle\u017eitost\u00ed, kter\u00e9 nab\u00edz\u00ed, jsou mezi b\u011b\u017en\u00fdmi lidmi &#8211; nejen mezi uchaze\u010di o zam\u011bstn\u00e1n\u00ed &#8211; pom\u011brn\u011b n\u00edzk\u00e9. Proto c\u00edt\u00edme pot\u0159ebu pod\u011blit se o sv\u00e9 znalosti a zku\u0161enosti s ve\u0159ejnost\u00ed. Pro b\u011b\u017en\u00e9ho \u010dlov\u011bka je n\u011bkdy obt\u00ed\u017en\u00e9 a n\u00e1ro\u010dn\u00e9 z\u00edskat u\u017eite\u010dn\u00e9, srozumiteln\u00e9 a dob\u0159e zpracovan\u00e9 informace shrom\u00e1\u017ed\u011bn\u00e9 na jednom m\u00edst\u011b, kter\u00e9 jsou u\u017eite\u010dn\u00e9 a s nimi\u017e m\u016f\u017ee po p\u0159e\u010dten\u00ed skute\u010dn\u011b pracovat a pou\u017e\u00edt je v re\u00e1ln\u00e9m \u017eivot\u011b.  <\/p>\n\n<h2 class=\"wp-block-heading\">Nab\u00edz\u00edme odpov\u011bdi a \u0159e\u0161en\u00ed  <\/h2>\n\n<p>Lid\u00e9 b\u011bhem sv\u00e9ho \u017eivota za\u017e\u00edvaj\u00ed r\u016fzn\u00e9 situace, kter\u00e9 jsou \u010dasto n\u00e1ro\u010dn\u00e9. Do t\u00e9to kategorie jist\u011b pat\u0159\u00ed i ztr\u00e1ta zam\u011bstn\u00e1n\u00ed. Tehdy hledaj\u00ed \u0159e\u0161en\u00ed a nen\u00ed v\u017edy snadn\u00e9 naj\u00edt spr\u00e1vn\u00fd v\u00fdchoz\u00ed bod a spr\u00e1vn\u00fd zp\u016fsob pomoci nebo kam se obr\u00e1tit, na koho se obr\u00e1tit, aby z\u00edskali spr\u00e1vnou odpov\u011b\u010f, kter\u00e1 pro n\u011b bude nejp\u0159\u00ednosn\u011bj\u0161\u00ed a kterou pot\u0159ebuj\u00ed.  <\/p>\n\n<p>Na\u0161\u00edm c\u00edlem je vytvo\u0159it \u0161irokou \u0161k\u00e1lu zaj\u00edmav\u00fdch pracovn\u00edch nab\u00eddek s mo\u017enost\u00ed okam\u017eit\u00e9ho n\u00e1stupu, kter\u00e9 dopl\u0148uj\u00ed praktick\u00e9 znalosti v \u010dl\u00e1nc\u00edch. Filozofi\u00ed spole\u010dnosti ATENA je informovat o voln\u00fdch pracovn\u00edch m\u00edstech objektivn\u011b a podrobn\u011b. Na blogu se zab\u00fdv\u00e1me ot\u00e1zkami souvisej\u00edc\u00edmi s hled\u00e1n\u00edm a nalezen\u00edm pr\u00e1ce. Sna\u017e\u00edme se poskytovat nad\u010dasov\u00e1 \u0159e\u0161en\u00ed, kter\u00e1 uchaze\u010d\u016fm usnad\u0148uj\u00ed z\u00edsk\u00e1n\u00ed jak\u00e9koli pr\u00e1ce. Toto je tak\u00e9 n\u00e1\u0161 blog. Na\u0161im klient\u016fm chceme zaru\u010dit jistotu a stabilitu zam\u011bstn\u00e1n\u00ed, nadstandardn\u00ed platov\u00e9 podm\u00ednky a kari\u00e9rn\u00ed r\u016fst. Jsme celosv\u011btov\u011b p\u016fsob\u00edc\u00ed spole\u010dnost\u00ed, kter\u00e1 nach\u00e1z\u00ed pr\u00e1ci, o kterou maj\u00ed uchaze\u010di z\u00e1jem. <\/p>\n\n<p>Na\u0161e \u010dl\u00e1nky p\u00ed\u0161eme a publikujeme pro v\u00e1s. O \u010dem byste si cht\u011bli p\u0159e\u010d\u00edst p\u0159\u00ed\u0161t\u011b? Co v\u00e1s zaj\u00edm\u00e1 nebo na co hled\u00e1te odpov\u011b\u010f?  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Blog je marketingov\u00fd n\u00e1stroj, ale m\u016f\u017ee b\u00fdt tak\u00e9 zdrojem nov\u00fdch informac\u00ed. N\u00e1stroj, kter\u00fd vzd\u011bl\u00e1v\u00e1 a pom\u00e1h\u00e1 na z\u00e1klad\u011b tip\u016f. Spole\u010dnost ATENA se rozhodla blogovat zejm\u00e9na kv\u016fli vzd\u011bl\u00e1v\u00e1n\u00ed a budov\u00e1n\u00ed vztah\u016f se sv\u00fdmi klienty a partnery.  <\/p>\n","protected":false},"author":24,"featured_media":105550,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[220,225,239],"tags":[],"acf":{"facebookpost":"Co si zat\u00edm mysl\u00edte o na\u0161ich bloz\u00edch? M\u00e1te n\u011bjak\u00e9 tipy \u270f\ufe0f na zlep\u0161en\u00ed nebo zaj\u00edmav\u00e1 t\u00e9mata, o kter\u00fdch byste si r\u00e1di p\u0159e\u010detli? ?","popis_socialneho_obrazku":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 d\u016fvod\u016f, pro\u010d p\u00ed\u0161eme blog - Atena blog<\/title>\n<meta name=\"description\" content=\"Spole\u010dnosti vol\u00ed psan\u00ed blog\u016f p\u0159edev\u0161\u00edm jako marketingov\u00fd n\u00e1stroj. Rozhodli jsme se ps\u00e1t hlavn\u011b pro pou\u010den\u00ed na\u0161ich \u010dten\u00e1\u0159\u016f.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atena.sk\/blog\/cs\/5-duvodu-proc-piseme-blog\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 d\u016fvod\u016f, pro\u010d p\u00ed\u0161eme blog - Atena blog\" \/>\n<meta property=\"og:description\" content=\"Spole\u010dnosti vol\u00ed psan\u00ed blog\u016f p\u0159edev\u0161\u00edm jako marketingov\u00fd n\u00e1stroj. Rozhodli jsme se ps\u00e1t hlavn\u011b pro pou\u010den\u00ed na\u0161ich \u010dten\u00e1\u0159\u016f.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/atena.sk\/blog\/cs\/5-duvodu-proc-piseme-blog\/\" \/>\n<meta property=\"og:site_name\" content=\"Atena blog\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-14T15:51:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-17T12:34:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/atena.sk\/blog\/wp-content\/uploads\/2022\/12\/blog-2-scaled-e1671091146339.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2780\" \/>\n\t<meta property=\"og:image:height\" content=\"1220\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Frederika Schallerova\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Frederika Schallerova\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/atena.sk\/blog\/cs\/5-duvodu-proc-piseme-blog\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/atena.sk\/blog\/cs\/5-duvodu-proc-piseme-blog\/\"},\"author\":{\"name\":\"Frederika Schallerova\",\"@id\":\"https:\/\/atena.sk\/blog\/cs\/#\/schema\/person\/493d7f9a079f9ea246d79b3095c0d8bc\"},\"headline\":\"5 d\u016fvod\u016f, pro\u010d p\u00ed\u0161eme blog\",\"datePublished\":\"2022-12-14T15:51:48+00:00\",\"dateModified\":\"2023-04-17T12:34:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/atena.sk\/blog\/cs\/5-duvodu-proc-piseme-blog\/\"},\"wordCount\":881,\"publisher\":{\"@id\":\"https:\/\/atena.sk\/blog\/cs\/#organization\"},\"image\":{\"@id\":\"https:\/\/atena.sk\/blog\/cs\/5-duvodu-proc-piseme-blog\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/atena.sk\/blog\/wp-content\/uploads\/2022\/12\/blog-2-scaled-e1671091146339.jpeg\",\"articleSection\":[\"Klienti\",\"Zpr\u00e1vy\",\"Co je nov\u00e9ho v At\u00e9n\u00e1ch\"],\"inLanguage\":\"cs\"},{\"@type\":[\"WebPage\",\"ItemPage\"],\"@id\":\"https:\/\/atena.sk\/blog\/cs\/5-duvodu-proc-piseme-blog\/\",\"url\":\"https:\/\/atena.sk\/blog\/cs\/5-duvodu-proc-piseme-blog\/\",\"name\":\"5 d\u016fvod\u016f, pro\u010d p\u00ed\u0161eme blog - Atena blog\",\"isPartOf\":{\"@id\":\"https:\/\/atena.sk\/blog\/cs\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/atena.sk\/blog\/cs\/5-duvodu-proc-piseme-blog\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/atena.sk\/blog\/cs\/5-duvodu-proc-piseme-blog\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/atena.sk\/blog\/wp-content\/uploads\/2022\/12\/blog-2-scaled-e1671091146339.jpeg\",\"datePublished\":\"2022-12-14T15:51:48+00:00\",\"dateModified\":\"2023-04-17T12:34:25+00:00\",\"description\":\"Spole\u010dnosti vol\u00ed psan\u00ed blog\u016f p\u0159edev\u0161\u00edm jako marketingov\u00fd n\u00e1stroj. 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