{"id":84977,"date":"2022-11-07T08:39:08","date_gmt":"2022-11-07T07:39:08","guid":{"rendered":"https:\/\/atena.sk\/blog\/jak-podporit-loajalitu-mezi-zamestnavatelem-a-zamestnancem\/"},"modified":"2023-04-17T14:58:24","modified_gmt":"2023-04-17T12:58:24","slug":"jak-podporit-loajalitu-mezi-zamestnavatelem-a-zamestnancem","status":"publish","type":"post","link":"https:\/\/atena.sk\/blog\/cs\/jak-podporit-loajalitu-mezi-zamestnavatelem-a-zamestnancem\/","title":{"rendered":"Jak podpo\u0159it loajalitu mezi zam\u011bstnavatelem a zam\u011bstnancem?"},"content":{"rendered":"\n

Mark Twain jednou \u0159ekl: „Bu\u010fte v\u017edy loaj\u00e1ln\u00ed k zemi. Bu\u010fte loaj\u00e1ln\u00ed v\u016f\u010di vl\u00e1d\u011b, kdy\u017e si to zaslou\u017e\u00ed.<\/strong>.“ Pokud jde o zam\u011bstn\u00e1n\u00ed, je n\u011bkdy pro zam\u011bstnavatele i zam\u011bstnance obt\u00ed\u017en\u00e9 pochopit, zda maj\u00ed druhou stranu pova\u017eovat za zemi nebo za vl\u00e1du. Spr\u00e1vn\u00e1 odpov\u011b\u010f neexistuje. To neznamen\u00e1, \u017ee bychom nem\u011bli ch\u00e1pat v\u00fdznam loajality a jej\u00ed v\u00fdhody. <\/p>\n\n\n\n

Co je to loajalita?<\/h2>\n\n

Kdy\u017e se \u0159ekne v\u011brnost, \u010dasto si p\u0159edstav\u00edme voj\u00e1ka, kter\u00fd se vyd\u00e1v\u00e1 na misi, z n\u00ed\u017e se pravd\u011bpodobn\u011b nevr\u00e1t\u00ed, proto\u017ee je v\u011brn\u00fd sv\u00e9 zemi. Nebo pes – n\u00e1sleduje sv\u00e9ho p\u00e1na a z\u016fst\u00e1v\u00e1 po jeho boku, a\u0165 se d\u011bje cokoli. To je slep\u00e1 loajalita, o kter\u00e9 nebudeme mluvit. Pokud jde o zam\u011bstn\u00e1n\u00ed, vz\u00e1jemn\u00e1 loajalita je to, co m\u011bn\u00ed kameny v diamanty.<\/p>\n\n

\u010casto \u0159\u00edk\u00e1me, \u017ee loajalitu je t\u0159eba si zaslou\u017eit, nikoliv d\u00e1t. Ale pokud ob\u011b strany cht\u011bj\u00ed, aby si to ta druh\u00e1 zaslou\u017eila, kdo ud\u011bl\u00e1 prvn\u00ed krok? Nebo jak dlouho bude trvat, ne\u017e si ob\u011b strany budou loaj\u00e1ln\u00ed?<\/p>\n\n

Loajalita zam\u011bstnavatele k zam\u011bstnanc\u016fm je \u00fam\u011brn\u00e1 r\u016fstu zam\u011bstnavatele a spokojenosti zam\u011bstnanc\u016f. A kdy\u017e se nad t\u00edm zamysl\u00edme, je opravdu n\u011bco d\u016fle\u017eit\u011bj\u0161\u00edho pro ob\u011b strany?<\/p>\n\n

Jak mohou zam\u011bstnavatel\u00e9 podporovat loajalitu?<\/h2>\n\n

Ka\u017ed\u00fd zam\u011bstnavatel v 21. stolet\u00ed by m\u011bl zn\u00e1t ukazatele, jako je fluktuace, produktivita a spokojenost zam\u011bstnanc\u016f. A pravd\u011bpodobn\u011b nejlep\u0161\u00edm zp\u016fsobem, jak sn\u00ed\u017eit fluktuaci zam\u011bstnanc\u016f a zv\u00fd\u0161it jejich produktivitu a spokojenost, je b\u00fdt k nim loaj\u00e1ln\u00ed. <\/p>\n\n

\u0158ekn\u011bme, \u017ee pot\u0159ebujete je\u0161t\u011b jednoho \u010dlov\u011bka na vedouc\u00ed pozici. Nenaj\u00edmejte mana\u017eera mimo spole\u010dnost. Mo\u017en\u00e1 v\u00ed hodn\u011b o \u0159\u00edzen\u00ed lid\u00ed, ale nev\u00ed nic o va\u0161\u00ed spole\u010dnosti. M\u00edsto toho se sna\u017ete z jednoho z nejlep\u0161\u00edch zam\u011bstnanc\u016f ud\u011blat skv\u011bl\u00e9ho mana\u017eera. Mo\u017en\u00e1 si mysl\u00edte, \u017ee mentorov\u00e1n\u00edm a \u0161kolen\u00edm ztr\u00e1c\u00edte \u010das, ale ve skute\u010dnosti si t\u00edm budujete loajalitu. Na jedn\u00e9 stran\u011b investujete \u010das do \u010dlov\u011bka, kter\u00fd m\u00e1 potenci\u00e1l a kter\u00e9mu d\u016fv\u011b\u0159ujete. V\u0161em sv\u00fdm zam\u011bstnanc\u016fm zase uk\u00e1\u017eete, \u017ee pom\u00e1h\u00e1te lidem ve firm\u011b r\u016fst a d\u00e1v\u00e1te p\u0159\u00edle\u017eitost, kdy\u017e si ji n\u011bkdo zaslou\u017e\u00ed. <\/p>\n\n

\"\"<\/a><\/figure>\n\n

Dos\u00e1hla va\u0161e spole\u010dnost v tomto roce o 25 % vy\u0161\u0161\u00edho zisku, ani\u017e by m\u011bla vy\u0161\u0161\u00ed n\u00e1klady? Kone\u010dn\u011b si m\u016f\u017eete dovolit d\u016fm na pl\u00e1\u017ei na Mallorce, nov\u00e9 auto nebo n\u011bco jin\u00e9ho, co v\u00e1m p\u0159in\u00e1\u0161\u00ed radost. Ale mo\u017en\u00e1 to nen\u00ed spr\u00e1vn\u00e9 rozhodnut\u00ed. M\u011bli byste si uv\u011bdomit, \u017ee nic z toho nebylo mo\u017en\u00e9<\/strong> bez va\u0161ich zam\u011bstnanc\u016f. Spole\u010dnosti v\u00e1m toho hodn\u011b daly – m\u011bli byste jim to vr\u00e1tit. Nez\u00e1le\u017e\u00ed na tom, zda jde o bonus, zv\u00fd\u0161en\u00ed platu nebo budov\u00e1n\u00ed t\u00fdmu. Je d\u016fle\u017eit\u00e9 uk\u00e1zat, \u017ee si sv\u00fdch zam\u011bstnanc\u016f v\u00e1\u017e\u00edte. A to povede k je\u0161t\u011b lep\u0161\u00edm v\u00fdsledk\u016fm v p\u0159\u00ed\u0161t\u00edm roce!<\/p>\n\n

Jak mohou zam\u011bstnanci podpo\u0159it loajalitu?<\/h2>\n\n

Mysl\u00edte si, \u017ee nez\u00e1le\u017e\u00ed na tom, jak se v\u00e1m da\u0159\u00ed v pr\u00e1ci, pokud dostanete v\u00fdplatu v\u010das? Mysl\u00edte si, \u017ee lid\u00e9, se kter\u00fdmi pracujete, jsou klienty spole\u010dnosti, ne va\u0161imi? Kdy\u017e ud\u011bl\u00e1te malou chybu, \u0159eknete si, \u017ee jste jen \u010dlov\u011bk a \u017ee je to norm\u00e1ln\u00ed, m\u00edsto abyste se ji sna\u017eili napravit? Pokud jste na n\u011bkterou z t\u011bchto ot\u00e1zek odpov\u011bd\u011bli kladn\u011b, pak za to, \u017ee nedost\u00e1v\u00e1te v\u00edce pen\u011bz nebo \u017ee jste v pr\u00e1ci ne\u0161\u0165astn\u00ed, m\u016f\u017eete vinit pouze sebe. <\/p>\n\n

Nejprve je t\u0159eba si uv\u011bdomit, \u017ee nejv\u011bt\u0161\u00edm bohatstv\u00edm spole\u010dnosti jsou jej\u00ed zam\u011bstnanci. Jako zam\u011bstnanec ve skute\u010dnosti nepracujete pro firmu – zam\u011bstnanci jsou firma! Kdy\u017e jsou z\u00e1kazn\u00edci spole\u010dnosti spokojeni, p\u0159iv\u00e1d\u011bj\u00ed dal\u0161\u00ed z\u00e1kazn\u00edky. Spole\u010dnost roste a vy rostete s n\u00ed. <\/p>\n\n

\"\"<\/a><\/figure>\n\n

Za druh\u00e9, nez\u00e1le\u017e\u00ed na tom, zda jste produktivn\u00ed nebo neproduktivn\u00ed – v pr\u00e1ci jste stejn\u011b 8 hodin denn\u011b<\/strong>. T\u011bchto 8 hodin nen\u00ed firemn\u00ed \u010das – je to v\u00e1\u0161 \u010das! M\u016f\u017eete str\u00e1vit 8 hodin t\u00edm, \u017ee se budete sna\u017eit vypadat zanepr\u00e1zdn\u011bn\u011b, a v podstat\u011b tak promarn\u00edte \u010das. Nebo m\u016f\u017eete svou pr\u00e1ci skute\u010dn\u011b d\u011blat dob\u0159e – nic v\u00e1s to nestoj\u00ed, ale m\u016f\u017ee v\u00e1m to hodn\u011b p\u0159in\u00e9st.<\/p>\n\n

Podle ned\u00e1vn\u00fdch studi\u00ed 93 %<\/strong> lid\u00ed pravd\u011bpodobn\u011b znovu nakoup\u00ed u spole\u010dnosti, kter\u00e1 m\u00e1 vynikaj\u00edc\u00ed z\u00e1kaznick\u00fd servis. Pokud se spletete, klesne toto \u010d\u00edslo na 78 %<\/strong>, ale z\u00e1kaznick\u00fd servis je st\u00e1le dobr\u00fd. V\u011bd\u011bli jste tak\u00e9, \u017ee zv\u00fd\u0161en\u00ed po\u010dtu z\u00e1kazn\u00edk\u016f o 5 % m\u016f\u017ee zv\u00fd\u0161it zisk a\u017e o 95 %<\/strong>?<\/p>\n\n

V\u00edce ne\u017e 60 % <\/strong>lid\u00ed v\u0161ak uv\u00e1d\u00ed, \u017ee p\u0159e\u0161li ke konkurenci kv\u016fli negativn\u00edm zku\u0161enostem. Po v\u00edce ne\u017e jedn\u00e9 negativn\u00ed zku\u0161enosti by v\u00edce ne\u017e 80 % z nich<\/strong> dalo p\u0159ednost konkurenci.<\/p>\n\n

Jak vid\u00edte, zam\u011bstnanci d\u011blaj\u00ed nebo ni\u010d\u00ed spole\u010dnost. M\u011bjte na pam\u011bti, \u017ee jste ned\u00edlnou sou\u010d\u00e1st\u00ed t\u00e9to spole\u010dnosti – ubli\u017eovali byste i sami sob\u011b! <\/p>\n\n

Jak podporujeme loajalitu?<\/h2>\n\n

Ve spole\u010dnosti Atena<\/a> v\u011b\u0159\u00edme v z\u00e1sadu„praktikuj, co hl\u00e1s\u00e1\u0161<\/strong>„. Ka\u017ed\u00fd rok v\u011bnujeme spoustu \u010dasu hled\u00e1n\u00ed zp\u016fsob\u016f, jak udr\u017eet na\u0161e zam\u011bstnance a obchodn\u00ed partnery spokojen\u00e9. Uv\u011bdomujeme si, jak d\u016fle\u017eit\u00e9 je b\u00fdt proaktivn\u00ed, pokud jde o v\u011brnost. Proto se nevyh\u00fdb\u00e1me tomu, abychom byli prvn\u00ed stranou, kter\u00e1 projev\u00ed loajalitu. <\/p>\n\n

Ka\u017ed\u00fd rok zjednodu\u0161ujeme, zrychlujeme a zefektiv\u0148ujeme spolupr\u00e1ci s na\u0161imi obchodn\u00edmi partnery. Pro na\u0161e zam\u011bstnance po\u0159\u00e1d\u00e1me teambuildingy, poskytujeme jim \u0159adu bonus\u016f a mo\u017enost\u00ed, jak si zv\u00fd\u0161it p\u0159\u00edjem. Nejd\u016fle\u017eit\u011bj\u0161\u00ed v\u0161ak je, \u017ee se k nim chov\u00e1me s respektem, proto\u017ee v\u00edme, \u017ee bez na\u0161ich partner\u016f a zam\u011bstnanc\u016f bychom nebyli takovou spole\u010dnost\u00ed, jakou jsme dnes<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"

Mark Twain \u0159ekl: „V\u017edy bu\u010fte v\u011brn\u00ed sv\u00e9 zemi. Bu\u010fte loaj\u00e1ln\u00ed v\u016f\u010di vl\u00e1d\u011b, kdy\u017e si to zaslou\u017e\u00ed.“ Chov\u00e1te se ke sv\u00fdm zam\u011bstnanc\u016fm nebo zam\u011bstnavateli jako ke st\u00e1tu nebo vl\u00e1d\u011b? V\u00edce informac\u00ed najdete v na\u0161em \u010dl\u00e1nku.<\/p>\n","protected":false},"author":20,"featured_media":84833,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[220,234],"tags":[],"acf":{"facebookpost":"V ot\u00e1zce zam\u011bstn\u00e1n\u00ed nez\u00e1le\u017e\u00ed na tom, na \u010d\u00ed stran\u011b stoj\u00edte. ?? Loajalita v\u00e1m pom\u016f\u017ee dostat se dop\u0159edu. \u2b06\ufe0f Nikdo nechce d\u00e1vat, ani\u017e by nejprve dostal. Ale pod\u00edvejte se na to z jin\u00e9ho \u00fahlu - t\u00edm, \u017ee nejprve projev\u00edte loajalitu, pom\u016f\u017eete i sami sob\u011b! ?","popis_socialneho_obrazku":""},"yoast_head":"\nJak podpo\u0159it loajalitu mezi zam\u011bstnavatelem a zam\u011bstnancem? - Atena blog<\/title>\n<meta name=\"description\" content=\"Fluktuace a produktivita: ukazatele, kter\u00e9 pom\u00e1haj\u00ed podnik\u016fm a zam\u011bstnanc\u016fm r\u016fst. M\u016f\u017eete je zlep\u0161it, a\u0165 u\u017e jste zam\u011bstnavatel, nebo zam\u011bstnanec. 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