{"id":84963,"date":"2022-11-07T08:39:08","date_gmt":"2022-11-07T07:39:08","guid":{"rendered":"https:\/\/atena.sk\/blog\/kako-promovirati-lojalnost-izmedu-poslodavca-i-zaposlenika\/"},"modified":"2023-04-17T14:58:15","modified_gmt":"2023-04-17T12:58:15","slug":"kako-promovirati-lojalnost-izmedu-poslodavca-i-zaposlenika","status":"publish","type":"post","link":"https:\/\/atena.sk\/blog\/hr\/kako-promovirati-lojalnost-izmedu-poslodavca-i-zaposlenika\/","title":{"rendered":"Kako promovirati lojalnost izme\u0111u poslodavca i zaposlenika?"},"content":{"rendered":"\n

Mark Twain je jednom rekao: \u201cUvijek budi lojalan zemlji. Biti lojalan vlasti kada ona to zaslu\u017euje<\/strong>.” Kad je rije\u010d o zapo\u0161ljavanju, ponekad je i poslodavcima i zaposlenicima te\u0161ko shvatiti trebaju li drugu stranu tretirati kao dr\u017eavu ili vladu. Ne postoji to\u010dan odgovor. To ne zna\u010di da ne bismo trebali razumjeti zna\u010denje lojalnosti i njezine prednosti. <\/p>\n\n\n\n

\u0160to je lojalnost?<\/h2>\n\n

Kada pomislimo na rije\u010d lojalnost, \u010desto pomislimo na vojnika koji ide na misiju iz koje se vjerojatno ne\u0107e vratiti jer je lojalan svojoj zemlji. Ili pas – prati svog vlasnika i ostaje uz njega \u0161to god se dogodilo. To je slijepa odanost, ne\u0107emo o tome. \u0160to se ti\u010de zaposlenja, obostrana lojalnost pretvara kamenje u dijamante.<\/p>\n\n

\u010cesto ka\u017eemo da odanost treba zaraditi, a ne davati. Ali ako obje strane \u017eele da druga to zaslu\u017euje, tko \u0107e napraviti prvi potez? Ili koliko \u0107e dugo trebati da obje strane budu lojalne jedna drugoj?<\/p>\n\n

Lojalnost izme\u0111u poslodavca i zaposlenika proporcionalna je rastu poslodavca i zadovoljstvu zaposlenika. A kad bolje razmislimo, postoji li doista ne\u0161to va\u017enije za obje strane?<\/p>\n\n

Kako poslodavci mogu promicati lojalnost?<\/h2>\n\n

Svaki poslodavac u 21 stolje\u0107u trebali poznavati pokazatelje kao \u0161to su fluktuacija, produktivnost i zadovoljstvo zaposlenika. A vjerojatno je najbolji na\u010din da smanjite fluktuaciju zaposlenika i pove\u0107ate njihovu produktivnost i zadovoljstvo da im budete lojalni. <\/p>\n\n

Recimo da vam treba jo\u0161 jedna osoba za rukovode\u0107e mjesto. Ne zapo\u0161ljavajte menad\u017eera izvan tvrtke. Mo\u017eda zna mnogo o upravljanju ljudima, ali ne zna ni\u0161ta o va\u0161oj tvrtki. Umjesto toga, radite na tome da jedan od svojih najboljih zaposlenika postane izvrstan menad\u017eer. Mo\u017eda mislite da gubite vrijeme na mentorstvo i obuku, ali zapravo gradite lojalnost. S jedne strane ula\u017eete vrijeme u osobu koja ima potencijala i kojoj vjerujete. A s druge strane, svim svojim zaposlenicima pokazujete da poma\u017eete ljudima u svojoj tvrtki da rastu i dajete priliku kada je netko zaslu\u017euje. <\/p>\n\n

\"\"<\/a><\/figure>\n\n

Je li va\u0161a tvrtka ove godine ostvarila 25% ve\u0107u dobit bez ve\u0107ih tro\u0161kova? Napokon si mo\u017eete priu\u0161titi onu ku\u0107u na pla\u017ei na Mallorci, novi auto ili ne\u0161to drugo \u0161to vam donosi radost. Me\u0111utim, ovo mo\u017eda nije ispravna odluka. Ne zaboravite da ni\u0161ta od ovoga ne bi bilo mogu\u0107e<\/strong> bez va\u0161ih zaposlenika. Tvrtka je dala puno – treba to vratiti. Nije bitno je li to bonus, pove\u0107anje pla\u0107e ili team building. Va\u017eno je pokazati da cijenite svoje zaposlenike. A to \u0107e idu\u0107e godine dovesti do jo\u0161 boljih rezultata!<\/p>\n\n

Kako zaposlenici mogu poticati lojalnost?<\/h2>\n\n

Mislite li da nije va\u017eno koliko ste dobri na poslu sve dok ste pla\u0107eni na vrijeme? Mislite li da su ljudi s kojima radite klijenti tvrtke, a ne va\u0161i? Kada napravite malu pogre\u0161ku, ka\u017eete li sebi da ste samo ljudi i da je to normalno umjesto da to poku\u0161ate popraviti? Ako je va\u0161 odgovor na bilo koje od ovih pitanja potvrdan, onda nemate koga kriviti osim sebe \u0161to niste vi\u0161e pla\u0107eni ili \u0161to ste nezadovoljni na poslu. <\/p>\n\n

Prvo, morate shvatiti da su najve\u0107e bogatstvo tvrtke njeni zaposlenici. Kao zaposlenik, vi zapravo ne radite za tvrtku \u2013 zaposlenici su tvrtka! Kada su kupci tvrtke zadovoljni, oni dovode vi\u0161e kupaca. Tvrtka raste i vi rastete s njom. <\/p>\n\n

\"\"<\/a><\/figure>\n\n

Drugo, nije va\u017eno jeste li produktivni ili neproduktivni \u2013 na poslu ste istih 8 sati dnevno<\/strong> . Ovih 8 sati nije vrijeme za kompaniju – to je va\u0161e vrijeme! Mo\u017eete provesti 8 sati poku\u0161avaju\u0107i izgledati zauzeto i zapravo gubiti vrijeme. Ili mo\u017eete jako dobro raditi svoj posao \u2013 ni\u0161ta vas ne ko\u0161ta, ali vam mo\u017ee puno donijeti.<\/p>\n\n

Prema nedavnim studijama, 93%<\/strong> ljudi vjerojatno \u0107e ponoviti kupnju od tvrtke koja ima odli\u010dnu korisni\u010dku podr\u0161ku. Taj broj pada na 78%<\/strong> ako pogrije\u0161ite, ali korisni\u010dka slu\u017eba i dalje je dobra. Jeste li tako\u0111er znali da pove\u0107anje broja kupaca za 5% mo\u017ee pove\u0107ati profit do 95%<\/strong> ?<\/p>\n\n

Me\u0111utim, vi\u0161e od 60%<\/strong> ljudi navodi da su pre\u0161li na konkurenta zbog negativnog iskustva. Nakon vi\u0161e od jednog negativnog iskustva, vi\u0161e od 80%<\/strong> bi radije konkurenta.<\/p>\n\n

Kao \u0161to vidite, zaposlenici \u010dine ili uni\u0161tavaju tvrtku. Imajte na umu da ste sastavni dio ove tvrtke – na\u0161tetili biste i sebi! <\/p>\n\n

Kako promi\u010demo lojalnost?<\/h2>\n\n

U Ateni<\/a> vjerujemo u na\u010delo ” prakticiraj ono \u0161to propovijeda\u0161<\/strong> “. Svake godine provodimo puno vremena tra\u017ee\u0107i na\u010dine kako da na\u0161i zaposlenici i poslovni partneri budu zadovoljni. Shva\u0107amo koliko je va\u017eno biti aktivan kada je u pitanju lojalnost. Zato ne bje\u017eimo od toga da budemo prva stranka koja \u0107e pokazati lojalnost. <\/p>\n\n

Svake godine suradnju s na\u0161im poslovnim partnerima pojednostavljujemo, ubrzavamo i \u010dinimo u\u010dinkovitijom. \u0160to se ti\u010de na\u0161ih zaposlenika, organiziramo team building doga\u0111aje, nudimo brojne bonuse i na\u010dine na koje zaposlenici mogu pove\u0107ati svoje prihode. Ali \u0161to je najva\u017enije, prema njima se odnosimo s po\u0161tovanjem jer znamo da bez na\u0161ih partnera i zaposlenika ne bismo bili tvrtka kakva smo danas<\/a> . <\/p>\n","protected":false},"excerpt":{"rendered":"

Mark Twain je rekao: “Uvijek biti vjeran domovini. Biti lojalan vladi kada ona to zaslu\u017euje.” Kada je rije\u010d o va\u0161im zaposlenicima ili poslodavcu, odnosite li se prema njima kao prema dr\u017eavi ili vladi? Pro\u010ditajte vi\u0161e u na\u0161em \u010dlanku.<\/p>\n","protected":false},"author":20,"featured_media":84832,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,157],"tags":[],"acf":{"facebookpost":"Nije bitno na \u010dijoj ste strani kada je u pitanju zaposlenje. ?\u200d? Odanost vam poma\u017ee da napredujete. \u2b06\ufe0f Nitko ne \u017eeli davati, a da prethodno nije primio. Ali gledajte na to s druge strane - ako prvo poka\u017eete odanost, poma\u017eete i sebi! ?","popis_socialneho_obrazku":""},"yoast_head":"\nKako promovirati lojalnost izme\u0111u poslodavca i zaposlenika? - Atena blog<\/title>\n<meta name=\"description\" content=\"Promet i produktivnost: pokazatelji koji poma\u017eu rastu poduze\u0107a i zaposlenika. Mo\u017eete ih pobolj\u0161ati bez obzira jeste li poslodavac ili zaposlenik. 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