{"id":84962,"date":"2022-11-07T08:39:08","date_gmt":"2022-11-07T07:39:08","guid":{"rendered":"https:\/\/atena.sk\/blog\/kaip-skatinti-darbdavio-ir-darbuotojo-lojaluma\/"},"modified":"2023-04-17T14:58:14","modified_gmt":"2023-04-17T12:58:14","slug":"kaip-skatinti-darbdavio-ir-darbuotojo-lojaluma","status":"publish","type":"post","link":"https:\/\/atena.sk\/blog\/lt\/kaip-skatinti-darbdavio-ir-darbuotojo-lojaluma\/","title":{"rendered":"Kaip skatinti darbdavio ir darbuotojo lojalum\u0105?"},"content":{"rendered":"\n

Markas Tvenas kart\u0105 pasak\u0117: „Visada b\u016bkite lojal\u016bs \u0161aliai. B\u016bkite lojal\u016bs vyriausybei, kai ji to nusipelno.<\/strong>.” Kai kalbama apie \u012fdarbinim\u0105, tiek darbdaviams, tiek darbuotojams kartais sunku suprasti, ar kit\u0105 \u0161al\u012f jie tur\u0117t\u0173 traktuoti kaip \u0161al\u012f, ar kaip vyriausyb\u0119. Teisingo atsakymo n\u0117ra. Tai nerei\u0161kia, kad netur\u0117tume suprasti lojalumo svarbos ir naudos. <\/p>\n\n\n\n

Kas yra lojalumas?<\/h2>\n\n

Kai galvojame apie \u017eod\u012f „i\u0161tikimyb\u0117”, da\u017enai pagalvojame apie kareiv\u012f, vykstant\u012f \u012f misij\u0105, i\u0161 kurios jis grei\u010diausiai negr\u012f\u0161, nes yra i\u0161tikimas savo \u0161aliai. Arba \u0161uo – jis seka paskui savo \u0161eiminink\u0105 ir lieka \u0161alia jo, kad ir kas nutikt\u0173. Tai aklas lojalumas, apie tai nekalb\u0117sime. Kai kalbama apie darb\u0105, abipusis lojalumas paver\u010dia akmenis deimantais.<\/p>\n\n

Da\u017enai sakome, kad lojalum\u0105 reikia u\u017esitarnauti, o ne duoti. Ta\u010diau jei abi pus\u0117s nori, kad kita pus\u0117 u\u017esidirbt\u0173, kas pirmas \u017eengs \u017eingsn\u012f? Arba kiek laiko prireiks, kad abi pus\u0117s b\u016bt\u0173 lojalios viena kitai?<\/p>\n\n

Darbdavio ir darbuotojo lojalumas yra proporcingas darbdavio augimui ir darbuotoj\u0173 pasitenkinimui. Ir kai apie tai pagalvojame, ar tikrai yra kas nors svarbesnio abiem pus\u0117ms?<\/p>\n\n

Kaip darbdaviai gali skatinti lojalum\u0105?<\/h2>\n\n

Kiekvienas 21 darbdavys. am\u017eiuje tur\u0117t\u0173 \u017einoti tokius rodiklius kaip darbuotoj\u0173 kaita, produktyvumas ir pasitenkinimas darbuotojais. O bene geriausias b\u016bdas suma\u017einti darbuotoj\u0173 kait\u0105 ir padidinti j\u0173 produktyvum\u0105 bei pasitenkinim\u0105 – b\u016bti jiems lojaliems. <\/p>\n\n

Tarkime, kad jums reikia dar vieno \u017emogaus vadovo pareigoms u\u017eimti. Nesamdykite vadovo ne i\u0161 \u012fmon\u0117s. Galb\u016bt jis daug \u017eino apie vadovavim\u0105 \u017emon\u0117ms, bet nieko nei\u0161mano apie j\u016bs\u0173 \u012fmon\u0119. Vietoj to stenkit\u0117s, kad vienas i\u0161 geriausi\u0173 darbuotoj\u0173 tapt\u0173 puikiu vadovu. Galb\u016bt manote, kad \u0161vaistote savo laik\u0105 mokymui ir mokymui, ta\u010diau i\u0161 tikr\u0173j\u0173 taip ugdote lojalum\u0105. Viena vertus, investuojate laik\u0105 \u012f \u017emog\u0173, kuris turi potencialo ir kuriuo pasitikite. Savo ruo\u017etu visiems darbuotojams parodysite, kad padedate savo \u012fmon\u0117je dirbantiems \u017emon\u0117ms augti ir suteikiate galimybi\u0173, kai kas nors j\u0173 nusipelno. <\/p>\n\n

\"\"<\/a><\/figure>\n\n

Ar j\u016bs\u0173 \u012fmon\u0117 \u0161iais metais gavo 25 proc. daugiau pelno, nors netur\u0117jo didesni\u0173 i\u0161laid\u0173? Pagaliau galite sau leisti nam\u0105 Maljorkoje, nauj\u0105 automobil\u012f ar k\u0105 nors kita, kas jus d\u017eiugina. Bet galb\u016bt tai n\u0117ra teisingas sprendimas. Tur\u0117tum\u0117te prisiminti, kad visa tai<\/strong> buvo \u012fmanoma be j\u016bs\u0173 darbuotoj\u0173. \u012emon\u0117s daug dav\u0117 – tur\u0117tum\u0117te joms atsilyginti. Nesvarbu, ar tai b\u016bt\u0173 premija, atlyginimo padidinimas, ar komandos formavimas. Svarbu parodyti, kad vertinate savo darbuotojus. Tai pad\u0117s pasiekti dar geresni\u0173 rezultat\u0173 kitais metais!<\/p>\n\n

Kaip darbuotojai gali skatinti lojalum\u0105?<\/h2>\n\n

Ar manote, kad nesvarbu, kaip jums sekasi darbe, jei tik laiku gaunate atlyginim\u0105? Ar manote, kad \u017emon\u0117s, su kuriais dirbate, yra \u012fmon\u0117s klientai, o ne j\u016bs\u0173? Ar padar\u0119 nedidel\u0119 klaid\u0105 sakote sau, kad esate tik \u017emogus ir tai normalu, u\u017euot band\u0119 j\u0105 i\u0161taisyti? Jei \u012f bet kur\u012f i\u0161 \u0161i\u0173 klausim\u0173 atsak\u0117te teigiamai, vadinasi, d\u0117l to, kad negaunate daugiau pinig\u0173 arba esate nelaimingi darbe, galite kaltinti tik save. <\/p>\n\n

Pirmiausia turite suprasti, kad did\u017eiausias \u012fmon\u0117s turtas yra jos darbuotojai. Kaip darbuotojas i\u0161 tikr\u0173j\u0173 nedirbate \u012fmonei – darbuotojai yra \u012fmon\u0117! Kai \u012fmon\u0117s klientai yra patenkinti, jie pritraukia daugiau klient\u0173. \u012emon\u0117 auga, o j\u016bs augate kartu su ja. <\/p>\n\n

\"\"<\/a><\/figure>\n\n

Antra, nesvarbu, ar esate produktyvus, ar neproduktyvus – dirbate tas pa\u010dias 8 valandas per dien\u0105<\/strong>. \u0160ios 8 valandos n\u0117ra \u012fmon\u0117s laikas – tai j\u016bs\u0173 laikas! Galite praleisti 8 valandas bandydami atrodyti u\u017esi\u0117m\u0119 ir i\u0161 esm\u0117s veltui \u0161vaistyti laik\u0105. Arba i\u0161 tikr\u0173j\u0173 galite gerai atlikti savo darb\u0105 – tai nieko nekainuoja, bet gali duoti daug naudos.<\/p>\n\n

Remiantis naujausiais tyrimais, 93 %<\/strong> \u017emoni\u0173 yra link\u0119 pakartotinai pirkti i\u0161 \u012fmon\u0117s, kuri puikiai aptarnauja klientus. Padarius klaid\u0105 \u0161is skai\u010dius suma\u017e\u0117ja iki 78 %<\/strong>, ta\u010diau klient\u0173 aptarnavimas vis tiek yra geras. Ar taip pat \u017einojote, kad padidinus klient\u0173 skai\u010di\u0173 5 %, pelnas gali padid\u0117ti iki 95 %<\/strong>?<\/p>\n\n

Ta\u010diau daugiau nei 60 % <\/strong>\u017emoni\u0173 teigia, kad d\u0117l neigiamos patirties per\u0117jo pas konkurent\u0105. Po daugiau nei vienos neigiamos patirties daugiau nei 80 % respond<\/strong> ent\u0173 rinkt\u0173si konkurent\u0105.<\/p>\n\n

Kaip matote, darbuotojai lemia arba \u017elugdo \u012fmon\u0119. Nepamir\u0161kite, kad esate neatsiejama \u0161ios \u012fmon\u0117s dalis – taip pakenktum\u0117te ir sau! <\/p>\n\n

Kaip skatiname lojalum\u0105?<\/h2>\n\n

Bendrov\u0117je Atena<\/a> mes tikime principu„praktikuokite tai, k\u0105 skelbiate<\/strong>„. Kasmet daug laiko praleid\u017eiame ie\u0161kodami b\u016bd\u0173, kaip i\u0161laikyti savo darbuotojus ir verslo partnerius laimingus. Pripa\u017e\u012fstame, kaip svarbu b\u016bti aktyviems, kai kalbama apie lojalum\u0105. Tod\u0117l nevengiame b\u016bti pirmoji \u0161alis, kuri parodo lojalum\u0105. <\/p>\n\n

Kasmet supaprastiname, pagreitiname ir racionalizuojame bendradarbiavim\u0105 su savo verslo partneriais. Savo darbuotojams organizuojame komandos formavimo renginius, teikiame daugyb\u0119 premij\u0173 ir b\u016bd\u0173, kaip darbuotojams padidinti savo pajamas. Ta\u010diau svarbiausia, kad su jais elgiam\u0117s pagarbiai, nes \u017einome, kad be savo partneri\u0173 ir darbuotoj\u0173 neb\u016btume tokia \u012fmon\u0117, kokia esame \u0161iandien<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"

Markas Tvenas sak\u0117: „Visada b\u016bkite i\u0161tikimi savo \u0161aliai. B\u016bkite lojal\u016bs vyriausybei, kai ji to nusipelno.” Ar su savo darbuotojais arba darbdaviu elgiat\u0117s kaip su valstybe ar vyriausybe? Daugiau informacijos rasite m\u016bs\u0173 straipsnyje.<\/p>\n","protected":false},"author":20,"featured_media":84842,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[233,243],"tags":[],"acf":{"facebookpost":"Nesvarbu, kurioje pus\u0117je esate, kai kalbama apie \u012fdarbinim\u0105. ?? Lojalumas padeda eiti \u012f priek\u012f. \u2b06\ufe0f Niekas nenori duoti negav\u0119s. Ta\u010diau pa\u017evelkite \u012f tai i\u0161 kitos pus\u0117s - rodydami lojalum\u0105 pirmiausia padedate ir sau! ?","popis_socialneho_obrazku":""},"yoast_head":"\nKaip skatinti darbdavio ir darbuotojo lojalum\u0105? - At\u0117n\u0173 tinklara\u0161tis<\/title>\n<meta name=\"description\" content=\"Apyvarta ir produktyvumas: rodikliai, padedantys \u012fmon\u0117ms ir darbuotojams augti. Juos pagerinti galite tiek kaip darbdavys, tiek kaip darbuotojas. 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