{"id":84965,"date":"2022-11-07T08:39:08","date_gmt":"2022-11-07T07:39:08","guid":{"rendered":"https:\/\/atena.sk\/blog\/cum-sa-incurajezi-loialitatea-intre-angajator-si-angajat\/"},"modified":"2023-08-02T10:18:14","modified_gmt":"2023-08-02T08:18:14","slug":"cum-sa-incurajezi-loialitatea-intre-angajator-si-angajat","status":"publish","type":"post","link":"https:\/\/atena.sk\/blog\/ro\/cum-sa-incurajezi-loialitatea-intre-angajator-si-angajat\/","title":{"rendered":"Cum se poate promova loialitatea \u00eentre angajator \u0219i angajat?"},"content":{"rendered":"\n

Mark Twain a spus odat\u0103: „Fi\u021bi \u00eentotdeauna loiali \u021b\u0103rii. Fi\u021bi loiali guvernului atunci c\u00e2nd acesta o merit\u0103<\/strong>.” C\u00e2nd vine vorba de angajare, este uneori dificil at\u00e2t pentru angajatori, c\u00e2t \u0219i pentru angaja\u021bi s\u0103 \u00een\u021beleag\u0103 dac\u0103 ar trebui s\u0103 trateze cealalt\u0103 parte ca pe o \u021bar\u0103 sau ca pe un guvern. Nu exist\u0103 un r\u0103spuns corect. Acest lucru nu \u00eenseamn\u0103 c\u0103 nu ar trebui s\u0103 nu \u00een\u021belegem importan\u021ba loialit\u0103\u021bii \u0219i beneficiile acesteia. <\/p>\n\n\n\n

Ce este loialitatea?<\/h2>\n\n

C\u00e2nd ne g\u00e2ndim la cuv\u00e2ntul loialitate, ne g\u00e2ndim adesea la un soldat care pleac\u0103 \u00eentr-o misiune din care este pu\u021bin probabil s\u0103 se \u00eentoarc\u0103, deoarece este loial \u021b\u0103rii sale. Sau un c\u00e2ine – \u00ee\u0219i urmeaz\u0103 st\u0103p\u00e2nul \u0219i r\u0103m\u00e2ne l\u00e2ng\u0103 el indiferent de ce se \u00eent\u00e2mpl\u0103. Asta e loialitate oarb\u0103, nu vom vorbi despre asta. C\u00e2nd vine vorba de angajare, loialitatea reciproc\u0103 este ceea ce transform\u0103 pietrele \u00een diamante.<\/p>\n\n

Spunem adesea c\u0103 loialitatea trebuie s\u0103 fie c\u00e2\u0219tigat\u0103, nu oferit\u0103. Dar dac\u0103 ambele p\u0103r\u021bi vor ca cealalt\u0103 parte s\u0103 o c\u00e2\u0219tige, cine va face primul pas? Sau c\u00e2t timp va fi nevoie pentru ca ambele p\u0103r\u021bi s\u0103 fie loiale una fa\u021b\u0103 de cealalt\u0103?<\/p>\n\n

Loialitatea dintre angajator \u0219i angajat este propor\u021bional\u0103 cu cre\u0219terea angajatorului \u0219i satisfac\u021bia angaja\u021bilor. \u0218i c\u00e2nd ne g\u00e2ndim la asta, exist\u0103 ceva mai important pentru ambele p\u0103r\u021bi?<\/p>\n\n

Cum pot angajatorii s\u0103 \u00eencurajeze loialitatea?<\/h2>\n\n

Fiecare angajator din 21. secolul ar trebui s\u0103 cunoasc\u0103 indicatori precum cifra de afaceri, productivitatea \u0219i satisfac\u021bia angaja\u021bilor. \u0218i, probabil, cea mai bun\u0103 modalitate de a reduce fluctua\u021bia angaja\u021bilor \u0219i de a cre\u0219te productivitatea \u0219i satisfac\u021bia acestora este s\u0103 le fi\u021bi loiali. <\/p>\n\n

S\u0103 spunem c\u0103 ave\u021bi nevoie de \u00eenc\u0103 o persoan\u0103 pentru un post de conducere. Nu angaja\u021bi un manager din afara companiei. Poate c\u0103 \u0219tie multe despre gestionarea oamenilor, dar nu \u0219tie nimic despre compania dumneavoastr\u0103. \u00cen schimb, \u00eencerca\u021bi s\u0103 transforma\u021bi unul dintre cei mai buni angaja\u021bi ai dumneavoastr\u0103 \u00eentr-un manager excelent. S-ar putea s\u0103 crede\u021bi c\u0103 v\u0103 pierde\u021bi timpul cu \u00eendrumarea \u0219i instruirea, dar, de fapt, v\u0103 construi\u021bi loialitatea. Pe de o parte, investi\u021bi timp \u00eentr-o persoan\u0103 care are poten\u021bial \u0219i \u00een care ave\u021bi \u00eencredere. \u0218i, la r\u00e2ndul t\u0103u, le ar\u0103\u021bi tuturor angaja\u021bilor t\u0103i c\u0103 \u00eei aju\u021bi pe cei din companie s\u0103 se dezvolte \u0219i c\u0103 oferi o oportunitate atunci c\u00e2nd cineva o merit\u0103. <\/p>\n\n

\"\"<\/a><\/figure>\n\n

A ob\u021binut compania dumneavoastr\u0103 un profit cu 25% mai mare anul acesta f\u0103r\u0103 s\u0103 aib\u0103 cheltuieli mai mari? V\u0103 pute\u021bi permite \u00een sf\u00e2r\u0219it acea cas\u0103 de pe plaj\u0103 \u00een Mallorca, o ma\u0219in\u0103 nou\u0103 sau altceva care v\u0103 aduce bucurie. Dar poate c\u0103 nu este cea mai bun\u0103 decizie. Trebuie s\u0103 v\u0103 aminti\u021bi c\u0103 nimic din toate acestea nu a fost posibil<\/strong> f\u0103r\u0103 angaja\u021bii dumneavoastr\u0103. Companiile au dat foarte mult – ar trebui s\u0103 le oferi\u021bi \u00eenapoi. Nu conteaz\u0103 dac\u0103 este vorba de un bonus, de o m\u0103rire de salariu sau de consolidarea echipei. Este important s\u0103 ar\u0103ta\u021bi c\u0103 v\u0103 pre\u021bui\u021bi angaja\u021bii. Iar asta va duce la rezultate \u0219i mai bune anul viitor!<\/p>\n\n

Cum pot angaja\u021bii s\u0103 \u00eencurajeze loialitatea?<\/h2>\n\n

Crezi c\u0103 nu conteaz\u0103 cum te descurci la serviciu at\u00e2ta timp c\u00e2t \u00ee\u021bi prime\u0219ti salariul la timp? Crede\u021bi c\u0103 oamenii cu care lucra\u021bi sunt clien\u021bii companiei, nu ai dumneavoastr\u0103? C\u00e2nd faci o mic\u0103 gre\u0219eal\u0103, \u00ee\u021bi spui c\u0103 e\u0219ti doar un om \u0219i c\u0103 este normal, \u00een loc s\u0103 \u00eencerci s\u0103 o repari? Dac\u0103 r\u0103spunsul la oricare dintre aceste \u00eentreb\u0103ri este da, atunci nu po\u021bi da vina dec\u00e2t pe tine \u00eensu\u021bi pentru c\u0103 nu prime\u0219ti mai mul\u021bi bani sau e\u0219ti nefericit la locul de munc\u0103. <\/p>\n\n

\u00cen primul r\u00e2nd, trebuie s\u0103 \u00een\u021belege\u021bi c\u0103 cel mai mare atu al unei companii sunt angaja\u021bii s\u0103i. \u00cen calitate de angajat, nu lucrezi de fapt pentru companie – angaja\u021bii sunt compania! Atunci c\u00e2nd clien\u021bii unei companii sunt mul\u021bumi\u021bi, ei aduc \u0219i mai mul\u021bi clien\u021bi. Compania cre\u0219te \u0219i tu cre\u0219ti odat\u0103 cu ea. <\/p>\n\n

\"\"<\/a><\/figure>\n\n

\u00cen al doilea r\u00e2nd, nu conteaz\u0103 dac\u0103 e\u0219ti productiv sau neproductiv – e\u0219ti la munc\u0103 acelea\u0219i 8 ore pe zi<\/strong>. Aceste 8 ore nu sunt timpul companiei – este timpul t\u0103u! Po\u021bi petrece 8 ore \u00eencerc\u00e2nd s\u0103 pari ocupat \u0219i practic \u00ee\u021bi pierzi timpul. Sau po\u021bi s\u0103-\u021bi faci treaba bine – nu te cost\u0103 nimic, dar \u00ee\u021bi poate aduce mult.<\/p>\n\n

Conform unor studii recente, 93%<\/strong> dintre oameni sunt dispu\u0219i s\u0103 cumpere din nou de la o companie care are un serviciu clien\u021bi excelent. Aceast\u0103 cifr\u0103 scade la 78%<\/strong> dac\u0103 face\u021bi o gre\u0219eal\u0103, dar serviciul pentru clien\u021bi este \u00een continuare bun. Mai \u0219tia\u021bi c\u0103 o cre\u0219tere a num\u0103rului de clien\u021bi cu 5% poate cre\u0219te profiturile cu p\u00e2n\u0103 la 95%<\/strong>?<\/p>\n\n

Cu toate acestea, mai mult de 60%<\/strong> dintre oameni spun c\u0103 au trecut la un concurent din cauza unei experien\u021be negative. Dup\u0103 mai mult de o experien\u021b\u0103 negativ\u0103, peste 80%<\/strong> ar prefera un concurent.<\/p>\n\n

Dup\u0103 cum pute\u021bi vedea, angaja\u021bii fac sau nu o companie. Nu uita\u021bi c\u0103 sunte\u021bi parte integrant\u0103 a acestei companii – v-a\u021bi face r\u0103u \u0219i dumneavoastr\u0103! <\/p>\n\n

Cum \u00eencuraj\u0103m loialitatea?<\/h2>\n\n

\u00cen cadrul companiei Atena<\/a> noi credem \u00een principiul„practic\u0103 ceea ce predici<\/strong>„. \u00cen fiecare an, petrecem mult timp c\u0103ut\u00e2nd modalit\u0103\u021bi de a ne mul\u021bumi angaja\u021bii \u0219i partenerii de afaceri. Recunoa\u0219tem c\u00e2t de important este s\u0103 fim proactivi atunci c\u00e2nd vine vorba de loialitate. De aceea, nu ne ferim s\u0103 fim primul partid care \u00ee\u0219i arat\u0103 loialitatea. <\/p>\n\n

\u00cen fiecare an, simplific\u0103m, acceler\u0103m \u0219i eficientiz\u0103m cooperarea cu partenerii no\u0219tri de afaceri. \u00cen ceea ce prive\u0219te angaja\u021bii no\u0219tri, organiz\u0103m team building-uri, oferim numeroase bonusuri \u0219i modalit\u0103\u021bi de cre\u0219tere a veniturilor angaja\u021bilor. Dar, cel mai important, \u00eei trat\u0103m cu respect, pentru c\u0103 \u0219tim c\u0103 f\u0103r\u0103 partenerii \u0219i angaja\u021bii no\u0219tri, nu am fi fost compania care suntem ast\u0103zi<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"

Mark Twain a spus: „\u00centotdeauna s\u0103 fii fidel \u021b\u0103rii. Fi\u021bi loiali guvernului atunci c\u00e2nd acesta o merit\u0103.” C\u00e2nd vine vorba de angaja\u021bii sau de angajatorul t\u0103u, \u00eei tratezi ca pe o \u021bar\u0103 sau ca pe un guvern? Citi\u021bi mai multe \u00een articolul nostru.<\/p>\n","protected":false},"author":20,"featured_media":84847,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[81,84],"tags":[],"acf":{"facebookpost":"Nu conteaz\u0103 de ce parte v\u0103 afla\u021bi c\u00e2nd vine vorba de angajare. ?? Loialitatea te ajut\u0103 s\u0103 avansezi. \u2b06\ufe0f Nimeni nu vrea s\u0103 dea f\u0103r\u0103 s\u0103 primeasc\u0103 mai \u00eent\u00e2i. Dar privi\u021bi lucrurile altfel - d\u00e2nd dovad\u0103 de loialitate mai \u00eent\u00e2i, v\u0103 ajuta\u021bi \u0219i pe voi \u00een\u0219iv\u0103! ?","popis_socialneho_obrazku":""},"yoast_head":"\nCum se poate promova loialitatea \u00eentre angajator \u0219i angajat? - Atena blog<\/title>\n<meta name=\"description\" content=\"Cifra de afaceri \u0219i productivitatea: indicatori pentru a ajuta \u00eentreprinderile \u0219i angaja\u021bii s\u0103 se dezvolte. Le pute\u021bi \u00eembun\u0103t\u0103\u021bi, indiferent dac\u0103 sunte\u021bi angajator sau angajat. 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