{"id":50560,"date":"2020-05-14T13:22:59","date_gmt":"2020-05-14T11:22:59","guid":{"rendered":"https:\/\/atena.sk\/blog\/%d1%8f%d0%b2%d0%bb%d1%8f%d0%b5%d1%82%d1%81%d1%8f-%d0%bb%d0%b8-%d1%8d%d0%ba%d0%be%d0%bd%d0%be%d0%bc%d0%b8%d1%87%d0%b5%d1%81%d0%ba%d0%b8%d0%b9-%d0%ba%d1%80%d0%b8%d0%b7%d0%b8%d1%81-%d0%b5%d1%89%d0%b5\/"},"modified":"2022-09-02T18:24:39","modified_gmt":"2022-09-02T16:24:39","slug":"%d1%8f%d0%b2%d0%bb%d1%8f%d0%b5%d1%82%d1%81%d1%8f-%d0%bb%d0%b8-%d1%8d%d0%ba%d0%be%d0%bd%d0%be%d0%bc%d0%b8%d1%87%d0%b5%d1%81%d0%ba%d0%b8%d0%b9-%d0%ba%d1%80%d0%b8%d0%b7%d0%b8%d1%81-%d0%b5%d1%89%d0%b5","status":"publish","type":"post","link":"https:\/\/atena.sk\/blog\/ru\/%d1%8f%d0%b2%d0%bb%d1%8f%d0%b5%d1%82%d1%81%d1%8f-%d0%bb%d0%b8-%d1%8d%d0%ba%d0%be%d0%bd%d0%be%d0%bc%d0%b8%d1%87%d0%b5%d1%81%d0%ba%d0%b8%d0%b9-%d0%ba%d1%80%d0%b8%d0%b7%d0%b8%d1%81-%d0%b5%d1%89%d0%b5\/","title":{"rendered":"\u042f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u043b\u0438 \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u043a\u0440\u0438\u0437\u0438\u0441 \u0435\u0449\u0435 \u043e\u0434\u043d\u0438\u043c «\u0447\u0435\u0440\u043d\u044b\u043c \u043b\u0435\u0431\u0435\u0434\u0435\u043c»?"},"content":{"rendered":"\n

\u041d\u0435\u043e\u0436\u0438\u0434\u0430\u043d\u043d\u043e\u0435 \u0441\u043e\u0431\u044b\u0442\u0438\u0435, \u043d\u043e \u043e\u043a\u0430\u0437\u0430\u0432\u0448\u0435\u0435 \u0434\u0440\u0430\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0435 \u0432\u043b\u0438\u044f\u043d\u0438\u0435 \u043d\u0430 \u043c\u0438\u0440. \u0412\u0440\u0435\u043c\u044f \u043e\u0442 \u0432\u0440\u0435\u043c\u0435\u043d\u0438 \u043e\u043d \u0432\u043b\u0435\u0442\u0430\u0435\u0442 \u0438 \u0432\u044b\u043b\u0435\u0442\u0430\u0435\u0442, \u043d\u043e \u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u043f\u043e\u0441\u043b\u0435 \u0441\u0435\u0431\u044f \u0441\u043f\u0443\u0441\u043a\u043e\u0432\u043e\u0439 \u043a\u0440\u044e\u0447\u043e\u043a. \u0427\u0435\u0440\u043d\u044b\u0439 \u043b\u0435\u0431\u0435\u0434\u044c \u0432\u0435\u0440\u043d\u0443\u043b\u0441\u044f. <\/p>\n\n\n\n

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\u0421\u0442\u0440\u0430\u043d\u044b \u0431\u043e\u0440\u044e\u0442\u0441\u044f \u0441 \u043a\u0440\u0438\u0437\u0438\u0441\u043e\u043c<\/h2>\n\n

\u042d\u043f\u0438\u0434\u0435\u043c\u0438\u043e\u043b\u043e\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0438\u043b\u0438 \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u043a\u0440\u0438\u0437\u0438\u0441\u044b \u0438\u043c\u0435\u044e\u0442 \u043f\u043e \u043a\u0440\u0430\u0439\u043d\u0435\u0439 \u043c\u0435\u0440\u0435 \u043e\u0434\u043d\u0443 \u043e\u0431\u0449\u0443\u044e \u0447\u0435\u0440\u0442\u0443: \u0438\u0445 \u043c\u043e\u0436\u043d\u043e \u043e\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u044c. \u041c\u043d\u043e\u0433\u0438\u0435 \u0441\u0442\u0440\u0430\u043d\u044b \u0410\u0437\u0438\u0438 \u043f\u0440\u043e\u0434\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0438\u0440\u043e\u0432\u0430\u043b\u0438, \u043a\u0430\u043a \u043c\u043e\u0436\u043d\u043e \u043f\u0440\u043e\u0442\u0438\u0432\u043e\u0441\u0442\u043e\u044f\u0442\u044c \u0440\u0430\u0441\u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u0435\u043d\u0438\u044e \u0437\u043b\u043e\u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u0432\u0438\u0440\u0443\u0441\u0430 \u0438 \u043f\u043e\u0447\u0442\u0438 \u043f\u043e\u043b\u043d\u043e\u0441\u0442\u044c\u044e \u0438\u0441\u043a\u043e\u0440\u0435\u043d\u0438\u0442\u044c \u0435\u0433\u043e. \u0412 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0447\u0435\u0441\u043a\u043e\u043c \u0438 \u0433\u043e\u0441\u0443\u0434\u0430\u0440\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u043c \u043f\u043b\u0430\u043d\u0435 \u044d\u0442\u043e \u043d\u0435\u043b\u0435\u0433\u043a\u0430\u044f \u0431\u043e\u0440\u044c\u0431\u0430, \u043d\u043e \u043e\u043d\u0430 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u0430.<\/p>\n\n

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\u0415\u0432\u0440\u043e\u043f\u0435\u0439\u0441\u043a\u0430\u044f \u043d\u0435\u0443\u0434\u0430\u0447\u0430<\/h2>\n\n

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\u0420\u0415\u0410\u041a\u0426\u0418\u042f \u041d\u0410 \u0420\u0415\u0410\u041b\u042c\u041d\u042b\u0415 \u0417\u0410\u0420\u0410\u0411\u041e\u0422\u041a\u0418 \u0412 \u0415\u0412\u0420\u041e\u041f\u0415 \u041f\u041e\u0421\u041b\u0415 \u041f\u0410\u041d\u0414\u0415\u041c\u0418\u0418 (\u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a: FORBES<\/a>)<\/strong><\/figcaption><\/figure><\/div>\n\n

\u0421\u0438\u0442\u0443\u0430\u0446\u0438\u044f \u0432 \u0415\u0432\u0440\u043e\u043f\u0435 \u0432 \u043a\u043e\u0440\u043d\u0435 \u043e\u0442\u043b\u0438\u0447\u0430\u0435\u0442\u0441\u044f \u043e\u0442 \u0410\u0437\u0438\u0438. \u0412 \u0430\u0437\u0438\u0430\u0442\u0441\u043a\u043e\u043c \u0440\u0435\u0439\u0442\u0438\u043d\u0433\u0435 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0435\u0439 \u043d\u0430 \u043f\u0435\u0440\u0432\u043e\u043c \u043c\u0435\u0441\u0442\u0435 \u0441\u0442\u043e\u044f\u043b\u0430 \u0441\u0435\u043c\u044c\u044f, \u0430 \u043d\u0438\u0436\u0435 — \u0433\u043e\u0441\u0443\u0434\u0430\u0440\u0441\u0442\u0432\u043e; \u0432 \u0415\u0432\u0440\u043e\u043f\u0435 — \u0441\u0430\u043c \u0447\u0435\u043b\u043e\u0432\u0435\u043a. \u041e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442\u0441\u044f, \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u043d\u0435\u0433\u043e\u0442\u043e\u0432\u043d\u043e\u0441\u0442\u044c \u0415\u0432\u0440\u043e\u043f\u044b \u043a \u044d\u043f\u0438\u0434\u0435\u043c\u0438\u0438, \u043d\u043e \u0438 \u0437\u0430\u043f\u0430\u0434\u043d\u044b\u0439 \u0438\u043d\u0434\u0438\u0432\u0438\u0434\u0443\u0430\u043b\u0438\u0437\u043c \u0432 \u0447\u0430\u0441\u0442\u043d\u043e\u0441\u0442\u0438, \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u0441\u0430\u043c\u043e\u0439 \u0431\u043e\u043b\u044c\u0448\u043e\u0439 \u0443\u0433\u0440\u043e\u0437\u043e\u0439 \u0434\u043b\u044f \u0440\u0430\u0441\u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u0435\u043d\u0438\u044f \u044d\u043f\u0438\u0434\u0435\u043c\u0438\u0438 \u043d\u0430 \u0441\u0442\u0430\u0440\u043e\u043c \u043a\u043e\u043d\u0442\u0438\u043d\u0435\u043d\u0442\u0435.<\/p>\n\n

\u0412 \u0412\u0435\u043b\u0438\u043a\u043e\u0431\u0440\u0438\u0442\u0430\u043d\u0438\u0438 \u0434\u043e \u0447\u0435\u0442\u0432\u0435\u0440\u0442\u0438 \u043d\u0430\u0441\u0435\u043b\u0435\u043d\u0438\u044f \u043e\u0442\u043a\u0430\u0437\u0430\u043b\u0438\u0441\u044c \u0438\u0437\u043c\u0435\u043d\u0438\u0442\u044c \u0441\u0432\u043e\u0438 \u043f\u0440\u0438\u0432\u044b\u0447\u043a\u0438 \u0438\u0437-\u0437\u0430 \u043a\u043e\u0440\u043e\u043d\u0430\u0432\u0438\u0440\u0443\u0441\u0430. \u0414\u0430\u0436\u0435 \u0438\u0441\u0445\u043e\u0434\u044f \u0438\u0437 \u0438\u0445 \u043f\u043e\u0437\u0438\u0446\u0438\u0438, \u0431\u0440\u0438\u0442\u0430\u043d\u0441\u043a\u043e\u0435 \u043f\u0440\u0430\u0432\u0438\u0442\u0435\u043b\u044c\u0441\u0442\u0432\u043e \u043d\u0435 \u043f\u0440\u0435\u0434\u043f\u0440\u0438\u043d\u044f\u043b\u043e \u0431\u043e\u043b\u0435\u0435 \u0440\u0430\u0434\u0438\u043a\u0430\u043b\u044c\u043d\u044b\u0445 \u043c\u0435\u0440, \u0442\u0430\u043a\u0438\u0445 \u043a\u0430\u043a \u043e\u0442\u043c\u0435\u043d\u0430 \u043c\u0430\u0441\u0441\u043e\u0432\u044b\u0445 \u0430\u043a\u0446\u0438\u0439 \u0438\u043b\u0438 \u0437\u0430\u043a\u0440\u044b\u0442\u0438\u0435 \u0448\u043a\u043e\u043b. <\/p>\n\n

\u041a\u043e\u043d\u0435\u0446 \u043d\u044b\u043d\u0435\u0448\u043d\u0435\u0439 \u044d\u043f\u043e\u0445\u0438 \u0433\u043b\u043e\u0431\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u0438? <\/h2>\n\n

\u041a\u043e\u0440\u043e\u043d\u0430\u0432\u0438\u0440\u0443\u0441 \u0432\u044b\u0437\u0432\u0430\u043b \u0441\u043d\u0438\u0436\u0435\u043d\u0438\u0435 \u0440\u0435\u0430\u043b\u044c\u043d\u044b\u0445 \u0441\u0442\u0430\u0432\u043e\u043a \u043d\u0430 1,5% \u043f\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044e \u0441 \u043e\u0436\u0438\u0434\u0430\u0435\u043c\u044b\u043c \u0441\u0446\u0435\u043d\u0430\u0440\u0438\u0435\u043c \u0431\u0435\u0437 \u043f\u0430\u043d\u0434\u0435\u043c\u0438\u0438. \u041c\u043d\u043e\u0433\u0438\u0435 \u0435\u0432\u0440\u043e\u043f\u0435\u0439\u0441\u043a\u0438\u0435 \u043f\u0430\u043d\u0434\u0435\u043c\u0438\u0438 \u0442\u0430\u043a\u0436\u0435 \u043f\u0440\u0438\u0432\u0435\u043b\u0438 \u043a \u0441\u043e\u043a\u0440\u0430\u0449\u0435\u043d\u0438\u044e \u0442\u043e\u0440\u0433\u043e\u0432\u043b\u0438. \u0412 \u0442\u043e \u0432\u0440\u0435\u043c\u044f \u043a\u0430\u043a \u0431\u043e\u043b\u0435\u0435 \u043f\u0440\u043e\u0447\u043d\u044b\u0435 \u0442\u043e\u0440\u0433\u043e\u0432\u044b\u0435 \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u044f \u0434\u043e \u043a\u0440\u0438\u0437\u0438\u0441\u0430 \u043f\u0440\u0438\u0432\u0435\u043b\u0438 \u043a \u043f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u044e \u0443\u0440\u043e\u0432\u043d\u044f \u0436\u0438\u0437\u043d\u0438. \u041b\u044e\u0431\u043e\u0439 \u0441\u0442\u0440\u0430\u0445 \u0437\u0430 \u0437\u0434\u043e\u0440\u043e\u0432\u044c\u0435 \u043f\u0440\u0438\u0432\u043e\u0434\u0438\u043b \u043a \u0437\u0430\u0442\u0438\u0448\u044c\u044e. \u0421 \u043e\u043a\u043e\u043d\u0447\u0430\u043d\u0438\u0435\u043c \u0438\u0441\u043f\u0430\u043d\u0441\u043a\u043e\u0433\u043e \u0433\u0440\u0438\u043f\u043f\u0430 \u0437\u0430\u043a\u043e\u043d\u0447\u0438\u043b\u0430\u0441\u044c \u043f\u0435\u0440\u0432\u0430\u044f \u044d\u043f\u043e\u0445\u0430 \u043f\u0440\u043e\u043c\u044b\u0448\u043b\u0435\u043d\u043d\u043e\u0439 \u0433\u043b\u043e\u0431\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u0438, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u0443\u0436\u0435 \u0431\u044b\u043b\u0430 \u043e\u0441\u043b\u0430\u0431\u043b\u0435\u043d\u0430 \u043f\u043e\u0441\u043b\u0435\u0434\u0441\u0442\u0432\u0438\u044f\u043c\u0438 \u041f\u0435\u0440\u0432\u043e\u0439 \u043c\u0438\u0440\u043e\u0432\u043e\u0439 \u0432\u043e\u0439\u043d\u044b. \u0422\u0430\u043a\u0438\u043c \u043e\u0431\u0440\u0430\u0437\u043e\u043c, \u043a\u043e\u0440\u043e\u043d\u0430\u043a\u0440\u0438\u0437\u0438\u0441 \u043c\u043e\u0436\u0435\u0442 \u0437\u0430\u0431\u043b\u043e\u043a\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0446\u0435\u043f\u043e\u0447\u043a\u0443 \u043f\u043e\u0441\u0442\u0430\u0432\u043e\u043a \u0438\u0437 \u041a\u0438\u0442\u0430\u044f, \u0432\u044b\u0441\u0442\u0440\u043e\u0435\u043d\u043d\u0443\u044e \u0437\u0430 \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0438\u0435 \u0434\u0432\u0430 \u0434\u0435\u0441\u044f\u0442\u0438\u043b\u0435\u0442\u0438\u044f. <\/p>\n\n

\"\"
\u041e\u0422\u0412\u0415\u0422 \u0415\u0412\u0420\u041e\u041f\u0415\u0419\u0421\u041a\u041e\u0413\u041e \u0421\u0427\u0415\u0422\u041d\u041e\u0413\u041e \u0421\u041e\u0412\u0415\u0422\u0410 \u041f\u041e\u0421\u041b\u0415 \u041f\u0410\u041d\u0414\u0415\u041c\u0418\u0418 (\u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a: FORBES<\/a>)<\/strong><\/figcaption><\/figure><\/div>\n\n

\u041c\u043e\u0436\u043d\u043e \u0441\u043a\u0430\u0437\u0430\u0442\u044c, \u0447\u0442\u043e \u043f\u0430\u043d\u0434\u0435\u043c\u0438\u0438 \u043f\u043e\u0434\u0442\u043e\u043b\u043a\u043d\u0443\u0442 \u0440\u043e\u0441\u0442 \u0437\u0430\u0440\u043f\u043b\u0430\u0442, \u043d\u043e \u043f\u0440\u0438\u043d\u0435\u0441\u0443\u0442 \u0440\u0430\u0437\u043e\u0447\u0430\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0432 \u0440\u0435\u0430\u043b\u044c\u043d\u044b\u0445 \u0434\u043e\u0445\u043e\u0434\u0430\u0445. \u0412 \u043e\u0442\u043b\u0438\u0447\u0438\u0435 \u043e\u0442 \u0434\u0440\u0443\u0433\u0438\u0445 \u043a\u0430\u0442\u0430\u0441\u0442\u0440\u043e\u0444, \u0442\u0430\u043a\u0438\u0445 \u043a\u0430\u043a \u0432\u043e\u0439\u043d\u044b \u0438\u043b\u0438 \u0441\u0442\u0438\u0445\u0438\u0439\u043d\u044b\u0435 \u0431\u0435\u0434\u0441\u0442\u0432\u0438\u044f, \u043f\u043e\u0441\u043b\u0435 \u043f\u0430\u043d\u0434\u0435\u043c\u0438\u0439 \u043d\u0435 \u043d\u0430\u0431\u043b\u044e\u0434\u0430\u0435\u0442\u0441\u044f \u0432\u0441\u043f\u043b\u0435\u0441\u043a\u0430 \u0441\u043f\u0440\u043e\u0441\u0430 \u043d\u0430 \u043a\u0430\u043f\u0438\u0442\u0430\u043b, \u0447\u0442\u043e \u043f\u0440\u0438\u0432\u043e\u0434\u0438\u0442 \u043a \u0434\u043b\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u043c\u0443 \u043f\u0435\u0440\u0438\u043e\u0434\u0443 \u0441\u043e\u0445\u0440\u0430\u043d\u0435\u043d\u0438\u044f \u0440\u0435\u0430\u043b\u044c\u043d\u044b\u0445 \u0441\u0442\u0430\u0432\u043e\u043a \u043d\u0430 \u0441\u043a\u0440\u043e\u043c\u043d\u043e\u043c \u0443\u0440\u043e\u0432\u043d\u0435. <\/p>\n","protected":false},"excerpt":{"rendered":"

\u041d\u0435\u043e\u0436\u0438\u0434\u0430\u043d\u043d\u043e\u0435 \u0441\u043e\u0431\u044b\u0442\u0438\u0435, \u043d\u043e \u043e\u043a\u0430\u0437\u0430\u0432\u0448\u0435\u0435 \u0434\u0440\u0430\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0435 \u0432\u043b\u0438\u044f\u043d\u0438\u0435 \u043d\u0430 \u043c\u0438\u0440. \u0412\u0440\u0435\u043c\u044f \u043e\u0442 \u0432\u0440\u0435\u043c\u0435\u043d\u0438 \u043e\u043d \u0432\u043b\u0435\u0442\u0430\u0435\u0442 \u0438 \u0432\u044b\u043b\u0435\u0442\u0430\u0435\u0442, \u043d\u043e \u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u043f\u043e\u0441\u043b\u0435 \u0441\u0435\u0431\u044f \u0441\u043f\u0443\u0441\u043a\u043e\u0432\u043e\u0439 \u043a\u0440\u044e\u0447\u043e\u043a. \u0427\u0435\u0440\u043d\u044b\u0439 \u043b\u0435\u0431\u0435\u0434\u044c \u0432\u0435\u0440\u043d\u0443\u043b\u0441\u044f.<\/p>\n","protected":false},"author":9,"featured_media":50012,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[716,717],"tags":[],"acf":{"facebookpost":"","popis_socialneho_obrazku":""},"yoast_head":"\n\u042f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u043b\u0438 \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u043a\u0440\u0438\u0437\u0438\u0441 \u0435\u0449\u0435 \u043e\u0434\u043d\u0438\u043c "\u0447\u0435\u0440\u043d\u044b\u043c \u043b\u0435\u0431\u0435\u0434\u0435\u043c"? - Atena blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atena.sk\/blog\/ru\/%d1%8f%d0%b2%d0%bb%d1%8f%d0%b5%d1%82%d1%81%d1%8f-%d0%bb%d0%b8-%d1%8d%d0%ba%d0%be%d0%bd%d0%be%d0%bc%d0%b8%d1%87%d0%b5%d1%81%d0%ba%d0%b8%d0%b9-%d0%ba%d1%80%d0%b8%d0%b7%d0%b8%d1%81-%d0%b5%d1%89%d0%b5\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u042f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u043b\u0438 \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u043a\u0440\u0438\u0437\u0438\u0441 \u0435\u0449\u0435 \u043e\u0434\u043d\u0438\u043c "\u0447\u0435\u0440\u043d\u044b\u043c \u043b\u0435\u0431\u0435\u0434\u0435\u043c"? - Atena blog\" \/>\n<meta property=\"og:description\" content=\"\u041d\u0435\u043e\u0436\u0438\u0434\u0430\u043d\u043d\u043e\u0435 \u0441\u043e\u0431\u044b\u0442\u0438\u0435, \u043d\u043e \u043e\u043a\u0430\u0437\u0430\u0432\u0448\u0435\u0435 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