{"id":84823,"date":"2022-11-07T08:39:08","date_gmt":"2022-11-07T07:39:08","guid":{"rendered":"https:\/\/atena.sk\/blog\/?p=84823"},"modified":"2023-04-17T14:28:03","modified_gmt":"2023-04-17T12:28:03","slug":"ako-podporit-lojalitu-medzi-zamestnavatelom-a-zamestnancom","status":"publish","type":"post","link":"https:\/\/atena.sk\/blog\/ako-podporit-lojalitu-medzi-zamestnavatelom-a-zamestnancom\/","title":{"rendered":"Ako podpori\u0165 lojalitu medzi zamestn\u00e1vate\u013eom a zamestnancom?"},"content":{"rendered":"\n

Mark Twain raz povedal: „By\u0165 v\u017edy vern\u00fd krajine. By\u0165 loj\u00e1lny vo\u010di vl\u00e1de, ke\u010f si to zasl\u00fa\u017ei<\/strong>.“ Ke\u010f ide o zamestnanie, pre zamestn\u00e1vate\u013eov aj zamestnancov je niekedy \u0165a\u017ek\u00e9 pochopi\u0165, \u010di sa maj\u00fa k druhej strane spr\u00e1va\u0165 ako ku krajine alebo vl\u00e1de. Spr\u00e1vna odpove\u010f neexistuje. To neznamen\u00e1, \u017ee by sme nemali ch\u00e1pa\u0165 v\u00fdznam lojality a jej v\u00fdhody. <\/p>\n\n\n\n\n\n\n\n

\u010co je to lojalita?<\/h2>\n\n\n\n

Ke\u010f mysl\u00edme na slovo lojalita, \u010dasto si predstav\u00edme vojaka id\u00faceho na misiu, z ktorej sa pravdepodobne nevr\u00e1ti, preto\u017ee je loj\u00e1lny vo\u010di svojej krajine. Alebo psa – nasleduje svojho majite\u013ea a zost\u00e1va po jeho boku bez oh\u013eadu na to, \u010do sa stane. To je slep\u00e1 lojalita, o nej nebudeme hovori\u0165. Pokia\u013e ide o zamestnanie, vz\u00e1jomn\u00e1 lojalita je to, \u010do men\u00ed kamene na diamanty.<\/p>\n\n\n\n

\u010casto hovor\u00edme, \u017ee lojalitu si treba zasl\u00fa\u017ei\u0165, nie da\u0165. Ale ak obe strany chc\u00fa, aby si ju t\u00e1 druh\u00e1 zasl\u00fa\u017eila, kto urob\u00ed prv\u00fd krok? Alebo ako dlho bude trva\u0165, k\u00fdm bud\u00fa obe strany vo\u010di sebe loj\u00e1lne?<\/p>\n\n\n\n

Lojalita medzi zamestn\u00e1vate\u013eom a zamestnancom je \u00famern\u00e1 rastu zamestn\u00e1vate\u013ea a spokojnosti zamestnancov. A ke\u010f sa nad t\u00fdm zamysl\u00edme, je naozaj nie\u010do d\u00f4le\u017eitej\u0161ie pre obe strany?<\/p>\n\n\n\n

Ako m\u00f4\u017eu zamestn\u00e1vatelia podporova\u0165 lojalitu?<\/h2>\n\n\n\n

Ka\u017ed\u00fd zamestn\u00e1vate\u013e v 21. storo\u010d\u00ed by mal pozna\u0165 ukazovatele, ako s\u00fa fluktu\u00e1cia, produktivita a spokojnos\u0165 zamestnancov. A pravdepodobne najlep\u0161\u00edm sp\u00f4sobom, ako zn\u00ed\u017ei\u0165 fluktu\u00e1ciu zamestnancov a zv\u00fd\u0161i\u0165 ich produktivitu a spokojnos\u0165, je by\u0165 vo\u010di nim loj\u00e1lny. <\/p>\n\n\n\n

Povedzme, \u017ee potrebujete e\u0161te jedn\u00e9ho \u010dloveka na riadiacu poz\u00edciu. Nenaj\u00edmajte mana\u017e\u00e9ra mimo spolo\u010dnosti. Mo\u017eno vie ve\u013ea o riaden\u00ed \u013eud\u00ed, ale nevie ni\u010d o va\u0161ej spolo\u010dnosti. Namiesto toho pracujte na tom, aby sa z jedn\u00e9ho z va\u0161ich najlep\u0161\u00edch zamestnancov stal skvel\u00fd mana\u017e\u00e9r. Mo\u017eno si mysl\u00edte, \u017ee str\u00e1cate \u010das mentorovan\u00edm a \u0161koleniami, ale v skuto\u010dnosti si budujete lojalitu. Na jednej strane investujete \u010das do \u010dloveka, ktor\u00fd m\u00e1 potenci\u00e1l a ktor\u00e9mu d\u00f4verujete. A na druhej strane ukazujete v\u0161etk\u00fdm svojim zamestnancom, \u017ee pom\u00e1hate \u013eu\u010fom vo svojej spolo\u010dnosti r\u00e1s\u0165 a d\u00e1vate pr\u00edle\u017eitos\u0165, ke\u010f si ju niekto zasl\u00fa\u017ei. <\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Va\u0161a spolo\u010dnos\u0165 dosiahla tento rok o 25% vy\u0161\u0161\u00ed zisk bez toho, aby mala vy\u0161\u0161ie v\u00fddavky? Kone\u010dne si m\u00f4\u017eete dovoli\u0165 ten dom na pl\u00e1\u017ei na Malorke, nov\u00e9 auto alebo nie\u010do in\u00e9, \u010do v\u00e1m prin\u00e1\u0161a rados\u0165. Mo\u017eno to v\u0161ak nie je spr\u00e1vne rozhodnutie. Nemali by ste zab\u00fada\u0165, \u017ee ni\u010d z toho nebolo mo\u017en\u00e9<\/strong> bez va\u0161ich zamestnancov. Spolo\u010dnosti dali ve\u013ea – mali by ste im to vr\u00e1ti\u0165. Nez\u00e1le\u017e\u00ed na tom, \u010di ide o bonus, zv\u00fd\u0161enie platu alebo teambuilding. D\u00f4le\u017eit\u00e9 je, aby ste uk\u00e1zali, \u017ee si svojich zamestnancov v\u00e1\u017eite. A to povedie e\u0161te k lep\u0161\u00edm v\u00fdsledkom v bud\u00facom roku!<\/p>\n\n\n\n

Ako m\u00f4\u017eu zamestnanci podpori\u0165 lojalitu?<\/h2>\n\n\n\n

Mysl\u00edte si, \u017ee nez\u00e1le\u017e\u00ed na tom, ako sa v\u00e1m dar\u00ed v pr\u00e1ci, pokia\u013e dostanete svoju mzdu na\u010das? Mysl\u00edte si, \u017ee \u013eudia, s ktor\u00fdmi pracujete, s\u00fa klientmi spolo\u010dnosti, nie va\u0161imi? Ke\u010f urob\u00edte mal\u00fa chybu, hovor\u00edte si, \u017ee ste len \u010dlovek a je to norm\u00e1lne, namiesto toho, aby ste sa ju sna\u017eili napravi\u0165? Ak je va\u0161a odpove\u010f na ktor\u00fako\u013evek z t\u00fdchto ot\u00e1zok \u00e1no, potom za to, \u017ee nedost\u00e1vate viac pe\u0148az\u00ed alebo ste v pr\u00e1ci nespokojn\u00fd, nem\u00f4\u017eete obvi\u0148ova\u0165 nikoho in\u00e9ho ako seba. <\/p>\n\n\n\n

Po prv\u00e9, mus\u00edte pochopi\u0165, \u017ee najv\u00e4\u010d\u0161\u00edm majetkom spolo\u010dnosti s\u00fa jej zamestnanci. Ako zamestnanec v skuto\u010dnosti nepracujete pre spolo\u010dnos\u0165 – zamestnanci s\u00fa spolo\u010dnos\u0165! Ke\u010f s\u00fa z\u00e1kazn\u00edci spolo\u010dnosti spokojn\u00ed, prin\u00e1\u0161aj\u00fa \u010fal\u0161\u00edch z\u00e1kazn\u00edkov. Spolo\u010dnos\u0165 rastie a vy rastiete s \u0148ou. <\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Po druh\u00e9, nez\u00e1le\u017e\u00ed na tom, \u010di ste produkt\u00edvny alebo neprodukt\u00edvny – v pr\u00e1ci ste t\u00fdch ist\u00fdch 8 hod\u00edn denne<\/strong>. T\u00fdchto 8 hod\u00edn nie je \u010dasom spolo\u010dnosti – je to v\u00e1\u0161 \u010das! M\u00f4\u017eete str\u00e1vi\u0165 8 hod\u00edn t\u00fdm, \u017ee sa budete sna\u017ei\u0165 vyzera\u0165 zanepr\u00e1zdnene a v podstate m\u00e1rni\u0165 svoj \u010das. Alebo m\u00f4\u017eete svoju pr\u00e1cu skuto\u010dne robi\u0165 dobre – ni\u010d v\u00e1s to nestoj\u00ed, ale m\u00f4\u017ee v\u00e1m to ve\u013ea prinies\u0165.<\/p>\n\n\n\n

Pod\u013ea ned\u00e1vnych \u0161t\u00fadi\u00ed je pravdepodobn\u00e9, \u017ee 93%<\/strong> \u013eud\u00ed uskuto\u010dn\u00ed opakovan\u00fd n\u00e1kup v spolo\u010dnosti, ktor\u00e1 m\u00e1 vynikaj\u00faci z\u00e1kazn\u00edcky servis. Toto \u010d\u00edslo kles\u00e1 na 78%<\/strong> v pr\u00edpade, \u017ee urob\u00edte chybu, ale z\u00e1kazn\u00edcky servis je st\u00e1le dobr\u00fd. Vedeli ste tie\u017e, \u017ee zv\u00fd\u0161enie po\u010dtu z\u00e1kazn\u00edkov o 5% m\u00f4\u017ee zv\u00fd\u0161i\u0165 zisk a\u017e o 95%<\/strong>?<\/p>\n\n\n\n

Viac ako 60% <\/strong>\u013eud\u00ed v\u0161ak uv\u00e1dza, \u017ee pre\u0161li ku konkurencii kv\u00f4li negat\u00edvnej sk\u00fasenosti. Po viac ako jednej negat\u00edvnej sk\u00fasenosti by viac ako 80%<\/strong> dalo prednos\u0165 konkurencii.<\/p>\n\n\n\n

Ako vid\u00edte, zamestnanci vytv\u00e1raj\u00fa alebo rozb\u00edjaj\u00fa spolo\u010dnos\u0165. Majte na pam\u00e4ti, \u017ee ste neoddelite\u013enou s\u00fa\u010das\u0165ou tejto spolo\u010dnosti – aj vy by ste si u\u0161kodili! <\/p>\n\n\n\n

Ako podporujeme lojalitu?<\/h2>\n\n\n\n

V spolo\u010dnosti Atena<\/a> ver\u00edme v z\u00e1sadu „praktizuj to, \u010do hl\u00e1sa\u0161<\/strong>„. Ka\u017ed\u00fd rok venujeme ve\u013ea \u010dasu h\u013eadaniu sp\u00f4sobov, ako udr\u017ea\u0165 spokojnos\u0165 na\u0161ich zamestnancov aj obchodn\u00fdch partnerov. Uvedomujeme si, ak\u00e9 d\u00f4le\u017eit\u00e9 je by\u0165 akt\u00edvny, pokia\u013e ide o lojalitu. Preto sa nevyh\u00fdbame tomu, aby sme boli prvou stranou prejavuj\u00facou lojalitu. <\/p>\n\n\n\n

Ka\u017ed\u00fd rok zjednodu\u0161ujeme, zr\u00fdch\u013eujeme a zefekt\u00edv\u0148ujeme spolupr\u00e1cu s na\u0161imi obchodn\u00fdmi partnermi. Pokia\u013e ide o na\u0161ich zamestnancov, organizujeme teambuildingy, poskytujeme mnoh\u00e9 bonusy a sp\u00f4soby, ako si zamestnanci m\u00f4\u017eu zv\u00fd\u0161i\u0165 svoj pr\u00edjem. Ale \u010do je najd\u00f4le\u017eitej\u0161ie, spr\u00e1vame sa k nim s re\u0161pektom, preto\u017ee vieme, \u017ee bez na\u0161ich partnerov a zamestnancov by sme neboli takou spolo\u010dnos\u0165ou, akou sme dnes<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"

Mark Twain povedal: „By\u0165 v\u017edy vern\u00fd vlasti. By\u0165 loj\u00e1lny vo\u010di vl\u00e1de, ke\u010f si to zasl\u00fa\u017ei.“ Ke\u010f ide o va\u0161ich zamestnancov alebo zamestn\u00e1vate\u013ea, spr\u00e1vate sa k nim ako ku krajine alebo vl\u00e1de? Pre\u010d\u00edtajte si viac v na\u0161om \u010dl\u00e1nku.<\/p>\n","protected":false},"author":20,"featured_media":84826,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,55],"tags":[],"acf":{"facebookpost":"Nez\u00e1le\u017e\u00ed na tom, na ktorej strane ste, pokia\u013e ide o zamestnanie. ?\u200d? Lojalita v\u00e1m pom\u00e1ha napredova\u0165. \u2b06\ufe0f Nikto nechce d\u00e1va\u0165 bez toho, aby najprv dostal. Ale pozrite sa na to inak - t\u00fdm, \u017ee najprv preuk\u00e1\u017eete lojalitu, pom\u00f4\u017eete aj sebe! ?","popis_socialneho_obrazku":""},"yoast_head":"\nAko podpori\u0165 lojalitu medzi zamestn\u00e1vate\u013eom a zamestnancom? - Atena blog<\/title>\n<meta name=\"description\" content=\"Fluktu\u00e1cia a produktivita: ukazovatele pom\u00e1haj\u00face podnikom aj zamestnancom r\u00e1s\u0165. M\u00f4\u017eete ich zlep\u0161i\u0165 bez oh\u013eadu na to, \u010di ste zamestn\u00e1vate\u013e alebo zamestnanec. 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